Privacy policy

Hosting and security systems may receive an IP address, request time, requested page, referring page, browser and device information, approximate location derived from an IP address, diagnostic events and security signals. This data is generated when a device requests the site and is needed to deliver and protect it.

Google Analytics may receive a client identifier, session and page interactions, referring pages, approximate location, and browser and device information. Its cookies are described below and in the Cookie Policy.

If you email us, we receive your email address, message, attachments and any other information you choose to provide. The site does not currently offer purchases, public comments or an Ugly Animals account. Please do not send sensitive personal data unless it is necessary for a specific rights or legal enquiry.

We process technical data to deliver pages, maintain security, prevent abuse, diagnose faults and establish or defend legal claims. Where the UK GDPR, EU GDPR or similar law applies, these activities rely on legitimate interests in operating a secure and reliable publication, and on legal obligations where a law requires processing.

We process correspondence to answer enquiries, investigate corrections, address image or intellectual-property claims and handle privacy requests. The legal basis may be legitimate interests, steps requested before entering an agreement, performance of an agreement or compliance with a legal obligation, depending on the message.

We use Google Analytics to understand how the educational site is used and improve it. The Google tag currently loads when a page opens. This policy does not remove any consent requirement that may apply under a visitor's local law.

Google Search Console may be used to verify site ownership and view aggregated information about how pages appear in Google Search, including impressions, clicks, search terms, countries, devices and indexing issues. Search Console is an owner reporting service and does not require us to place a visitor analytics cookie on the site.

Google Analytics 4 measures page use and site performance. It may process a client identifier, session information, page and referral URLs, approximate location, browser and device information and interaction events. Its tag loads when the page opens and may set first-party cookies named _ga and _ga_<container-id>. We do not intentionally send names, email addresses or other directly identifying information to Google Analytics.

The site does not currently show an Analytics consent dialog. You can use browser settings to block or delete cookies, use the Google Analytics opt-out add-on, or contact us about your privacy rights.

Data may be made available to hosting, content-delivery, security, email and analytics providers only to the extent reasonably necessary for their services. Professional advisers, insurers, regulators, courts or law-enforcement bodies may receive information where reasonably necessary or legally required.

We do not currently sell personal data or use the site for targeted advertising. If advertising is added later, we will update this policy and review any required choices before activation.

Providers may process data in the United States and other countries outside the place where a visitor lives. Where transfer restrictions apply, we expect the relevant provider to use an approved transfer mechanism, such as an adequacy decision, standard contractual clauses or another lawful safeguard described in its terms.

We use reasonable administrative and technical measures intended to protect information, including access controls and reputable service providers. No internet transmission or storage system can be guaranteed completely secure, so absolute security is not promised.

Technical logs are retained according to operational, security and hosting requirements and are deleted or de-identified when no longer reasonably needed. Correspondence is generally retained for up to 24 months after an enquiry is resolved, but may be kept longer where necessary for rights records, disputes, legal compliance or the establishment or defence of claims.

Google Analytics event-level retention is controlled in the GA4 property settings. Its cookies may persist for up to two years unless browser restrictions, deletion or a shorter configured duration applies. Contact us for information about the current retention setting.

Depending on your location, you may have rights to request access, correction, deletion, restriction or portability of personal data, to object to processing, to withdraw consent and to complain to a privacy regulator. These rights are subject to legal conditions and exceptions.

Residents of California and other US states with applicable privacy laws may also have rights to know, correct or delete personal information, opt out of certain sales, sharing or targeted advertising, limit certain uses of sensitive information and receive equal service when exercising a right. We do not discriminate against a person for making a valid privacy request.

Send a request to hello@uglyanimals.net and identify the right you wish to exercise. We may request information reasonably necessary to verify identity, authority and the scope of the request. An authorised agent may submit a request where applicable law permits it.

The educational pages can be read by people of different ages, but we do not knowingly ask a child under 13, or under the applicable digital-consent age, to submit personal data. The site does not currently offer accounts or subscriptions.

A parent or guardian who believes a child has provided personal data can contact hello@uglyanimals.net so the circumstances can be reviewed and appropriate deletion requested.

We may update this policy when the website, providers or legal requirements change. The effective date will be revised only when the policy is materially changed. Earlier processing remains governed by the notice in effect at that time.

Contact hello@uglyanimals.net with a privacy request or complaint. You may also complain to the privacy or data-protection authority responsible for your location. The Cookie Policy explains device storage and consent choices in more detail.